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What is Coaching?

The Coach Certification Training Academy has been providing coaching resources to prospective coaches for several years and recently we made the decision to move all classes to a virtual format. Throughout the years, however, we’ve found that a major hurdle to overcome with potential clients is a clear definition of what coaching actually is. So with this post we wanted to briefly sum up what coaching is to help you understand the value of becoming a coach. 

Before we define what coaching is I’ll ask you a quick question; what do you think Oprah Winfrey, Hugh Jackman, Leonardo DiCaprio, Eric Schmidt, and Bill Gates all have in common? Famous? Yes. Rich? Yes. Successful? Yes. However, aside from being rich, famous and successful, they all have one other thing in common. They all have, and advocate for, life and business coaching. And perhaps, that’s why they are rich, famous and successful. They have invested time and effort working with a coach and understanding how to self-reflect, set goals and work with a coach to reach their goals.

What is coaching? Coaching is a series of confidential meetings focused on achieving your (the client’s) goals. A coaching culture encourages candid and respectful conversations between coaches and the client, fosters self-reflection, and promotes creativity in problem solving and performance improvement. It can foster continuous learning, facilitate effective cultural and organizational changes, and engage and empower people and employees at all levels.

Coaching is most powerful when the following five factors – The Five A’s – are present during the coaching process: 

Awareness: Becoming aware of the key behaviors that either help or hinder progress and growth. We can’t change what we’re not aware of, so cultivating awareness of how we show up and what we can do differently is crucial.

Alignment: Coaching works best when there is alignment with what a person or organization wants to work on and what is significant to them. It is also important to have buy-in and involvement between a coach and the coachee, so there is a common understanding of the focus of the coaching as well as support for the process.

Action: Creating clear goals and a written action plan will help provide a road map for achieving the vision for the future. The plan also provides a baseline for the current state, pre-coaching, and indicates progress toward the desired state, post-coaching.

Accountability: Coaching creates the conditions for people to take responsibility for their growth and provides built-in accountability because the coach will check in on the progress made toward agreed-upon action items from the last coaching session. 

Acceleration: Due to the clarity of goals brought about by go, support in overcoming obstacles, alignment on the focus of the coaching, a written action plan, and a committed coach that holds the employee accountable, the pace in which results are achieved is often significantly accelerated. Oftentimes, challenges that one has faced for many months, or even years, that they have been unable to address on their own, become resolved much quicker and with better results when a coach is involved. This is the power of coaching in action. 

An ICF certified, experienced Coach knows how to set the tone, ask the right questions and help you reach your goals – as an individual, as an organization that values a culture of coaching. Individuals become more engaged, a workforce becomes more enhanced and that, in turn, enhances and engages your workforce.

ICF has also conducted salary surveying from coaches around the globe – check out our analysis of the most recent coach salary survey.

Becoming a professional coach is easier than ever with relaxed education requirements from the ICF. Due to the COVID-19 pandemic in-person education and training requirements have been relaxed and you can earn Approved Coach Specific Training Hours (ACSTH) from home through online courses, like ours. Take a few minutes to connect with a member of the Coach Certification Training Academy team to learn more about how you can become a professional coach from home. 

November 14, 2021
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